2061/18/10 – New Zealand may seem a favorable market for gourmet products due to the high purchasing power of its population, concentrated around the main urban centers. However, it is a market of only 4.6 million consumers and gourmet Spanish products can only target a small niche of the market. Thus, the most popular products, such as olive oil or table olives, are marketed by companies already established in the market, as is apparent from a study of ICEX Spain Export and Investments.

Fonte: Spanish Olive Oil faces Mature and Saturated Market in New Zealand | Mercacei